In today’s legal world, the digitization of court documents, exhibits, and even deposition testimony becomes more and more prevalent. In this digital era, both decision-makers and jurors alike expect to see some type of technology in legal proceedings. In fact, studies show that visual aids have a significant impact on audiences, leaving a lasting impression even days later. At TrialSpectrum, Inc., our team of trial technology experts will create impactful visual aids for use in your legal proceeding, drawing on our knowledge of psychological influences and persuasive techniques.
Why Use Visual Aids?
As an attorney, you may be hesitant to incorporate new techniques into your courtroom practices. However, there are a number of good reasons to use visual aids that benefit both you and your audience. Visual aids may include a variety of exhibits, such as graphs, images, charts, maps, sketches, and other similar media.
Using visual aids forces you to be better organized when planning your arguments and outlining your case. You must think carefully about when and how to present a visual aid. Rest assured, the trial technology team at TrialSpectrum, Inc., will help you determine the best point in which to present a visual aid to your audience.
In a jury trial, no matter how strong your arguments may be, you still must win over the jury. Using visual aids adds credibility to your case. In addition, those who use visual aids maintain better eye contact with their audiences, which exhibits higher levels of confidence. Jurors are more easily persuaded by attorneys who appear confident and credible.
The Science Behind Visual Aids
Science has long supported the impact of visual aids on an audience. According to one study, three days after an event, the audience recalled 10 percent of what they heard. The same audience recalled 35 percent of what they saw, and a whopping 65 percent of a combined oral and visual presentation.
Additionally, studies have shown that it is much easier for the brain to remember images instead of words. The brain can only process a limited number of words at a time. In contrast, the brain processes images 60,000 times faster than words, and has been shown to correlate with a four-fold increase in learning.
Visual aids also improve reading comprehension. During trial, a visual aid paired with text makes a stronger impact on a juror as compared to text alone.
Visual aids strengthen one’s ability to organize and communicate ideas as well. When an attorney presents a clear argument, with excellent visual aids sprinkled throughout, jurors have a much easier time grasping the concept.
Finally, visual aids assist the audience in finding relationships and patterns—which is essential in a legal proceeding. When jurors are able to “connect the dots” in an argument, they are much more likely to find in that attorney’s favor. Attorneys must make it as easy as possible for the jury to be on their side, and visual aids are one way to do so.
Hiring a trial technology company like TrialSpectrum, Inc., is helpful no matter what type of law you may practice. We have assisted attorneys and law firms in all types of legal proceedings, including courtroom trials and mediations. With our assistance, you will be able to use visual aids that are carefully tailored to your case to make irrefutable arguments for your clients.
To Learn More, Call Us Today
To learn more about the services we offer at TrialSpectrum, Inc., give us a call today. We assist attorneys and law firms throughout the United States in all types of proceedings. To schedule a consultation, call 1-800-789-0084 or visit www.trialspectrum.com.